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2013 Edelman Trust Barometer

Posted in SEO News & Updates

We all know that every brand needs to earn the trust of their audience to generate traffic that will result in conversions or sales. When it comes to trustworthy media, the line between traditional channels and online news centres continues to blur.

Global consumers put as much faith in content discovered via search engines as they do in broadcast television and print newspaper media. This is according to the recently released 2013 Edelman Trust Barometer.

To know more about the study, read the full article here: http://www.edelman.com/insights/intellectual-property/trust-2013/

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