From the Blog

2013 Mobile Future in Focus

Posted in SEO News & Updates

Not every organisation needs its own mobile app to engage their audiences. However, businesses have to reach consumers who use their mobile devices more than their personal computers. In most conditions, consumers using mobile devices find the way to the same websites as PC users, but they view branded content on much smaller screens.

A report from comScore highlights consumer preference when it comes to mobile advertising. These trends can help marketers craft digital content that reaches on-the-go buyers. 

According to the report, businesses shouldn’t overlook mobile technology because they don’t have the budget to produce applications and related marketing gimmicks. Content marketing can still reach people on the go just like it engages audiences at home.

Read the full article here: http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus

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