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2013: The Year of Affiliate Attribution?

Posted in SEO News & Updates

In today’s marketing industry activity, one of most controversial and the hottest topics is affiliate contribution. In fact, a bunch of internet retailers are trying to figure out the best approach towards it.

Moreover, affiliate contribution is becoming a huge factor as more companied move toward omni-channel, aside from the fact that it is a consideration for the affiliate channel.

Rick Gardiner posted an article at marketingland.com talks about how attribution works, what this means for affiliates, how to figure out affiliate contribution and how to implement an affiliate attribution model.

You can read the article here: http://marketingland.com/2013-the-year-of-affiliate-attribution-37553

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