From the Blog

5 Traits All Successful Content Marketers Share

Posted in SEO News & Updates

Because you can’t do well with Google or directly with people without creating valuable online content, everyone is into content marketing these days. However, content that actually works as marketing is another.

Content marketing is a form of win-win persuasion when done correctly. And, this type of persuasion is simply an exercise in getting people to understand the benefit to them when they choose your solution.

According to Marketing Land’s Brian Clark, effective content marketing gets people to know, like, and trust your business. But, it also does more than that. In the words of Lee Lefever of Common Craft, you’re dealing in the art of explanation, which lowers the cost of understanding.

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