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7 Reasons Why Local Businesses Should Still Buy PPC Ads

Posted in SEO News & Updates

Numerous small-to-medium businesses (SMBs) focus greatly on their organic search rankings. Because organic search ranking is “free” while you enjoy a high ranking, you can derive excellent business from it. However, even if your business website ranks high in local search (and especially if you don’t), there are so many big reasons to consider some paid search advertising, aka “PPC.”

According to an article published at Search Engine Land, even for businesses that do have top rankings, there are a few reasons why paid search could be beneficial. 

Although there are enough options involved to consider hiring a professional to at least set up a program efficiently for you, PPC can be set with small budgets initially if you want to get your feet wet, and smaller campaigns can be run do-it-yourself.

Read the article here: http://searchengineland.com/7-reasons-why-local-businesses-should-still-buy-ppc-ads-152363

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