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Agile marketing for a world of constant change

Posted in SEO News & Updates

The label “agile” is attached to many things these days to make them sound cool. You might be tempted to lump agile marketing into the same bucket of buzzwords such as real-time marketing and high-metabolism marketing, filtering it out as hyperbole.

An interesting blog post at chiefmartech.com gives a presentation at the Marketing Operations Executive Summit on agile marketing. According to Scott Brinker, he truly believes that embracing an agile approach to marketing management may be the single most valuable decision an organisation can make.

Read more at: http://chiefmartec.com/2013/03/agile-marketing-for-a-world-of-constant-change/

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