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Bing Ads Makes Campaign & Ad Group Targeting Improvements

Posted in SEO News & Updates

Bing has improved its campaign and ad group targeting. While previously ad group targets overrode campaign targets, now both targets are considered together. The goal is to improve ad relevancy and delivery.

An article written by Ginny Marvin at Search Engine Land shows the summary of the changes made by the company.

You can find the full article here: http://searchengineland.com/bing-ads-makes-campaign-ad-group-targeting-improvements-151502

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