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Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter

Posted in SEO News & Updates

Earlier in March, a Coca-Cola executive stopped the rumors on social media when he told at an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. 

However, the company has followed-up today with a clarification, saying that social is “crucial” and has been driving in-store purchases.

According to Ad Age, Coke’s Eric Schmidt (no relation to Google’s Eric Schmidt) told the Advertising Research Foundation’s Re: think 2013 conference that online buzz about the company only affected sales by about 0.01 percent.

You can read more at: http://adage.com/article/cmo-strategy/coca-cola-sees-sales-impact-online-buzz-digital-display-effective-tv/240409/

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