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Email Marketing: What You Can Learn From an 80% Decrease in Clickthrough Rate

Posted in SEO News & Updates

Click-through rate (CTR) is a way of measuring a particular website’s success in terms of its online advertising campaign as well as the effectiveness of an email marketing campaign.

Daniel Burstein published an article at marketingexperiments.com which talks about what happens when your website’s CTR decreases and how you can learn from that decrease.

Read the full article here: http://www.marketingexperiments.com/blog/research-topics/email-marketing/learn-from-decrease-clickthrough-rate.html

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