From the Blog

Expanding Universal Analytics into Public Beta

Posted in SEO News & Updates

Brands use content analytics services to perfect audience targeting initiatives, and Google Analytics more often garners much of the attention from internet marketing professionals.

To provide brands with new opportunities to understand web users and how they engage with branded content in the web, Google improves its reporting functions and features almost regularly.

However, the Google’s Universal Analytics beta release suggested that professionals would soon be able to connect online and offline data to track new and existing customers’ behaviours at a greater scale. Since October 2012, some businesses have used Universal Analytics with great success, and now the Google will introduce the option to every Google Analytics customer.

A recent blog post from Analytics highlighted the major benefits of Universal Analytics. You can read the full article here:

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