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Facebook Casts a Wider Targeting With Lookalike Audiences

Posted in SEO News & Updates

With each new audience targeting feature, Facebook’s goal of making its network a social media marketing haven for small- to medium-sized companies comes closer to actualisation.  It seems like Facebook's testing out another targeting function. This function could help brands' lead generation and nurturing efforts further to improve online.

An article at ClickZ reveals that Facebook has expanded its Custom Audiences feature to include a new function called “Lookalike Audiences.” This effect allows advertisers to port their CRM databases to Facebook and reach social media users who share similar characteristics and interests with current customers.

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