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Facebook Graph Search Now Passing Keyword Data to Webmasters

Posted in SEO News & Updates

Earlier this year, when Facebook launched Graph Search, an obvious element missing to marketers was the lack of keyword data that was passed. This weekend  G-Squared Interactive’s Glenn Gabe exposed the fact that Facebook has begun passing keyword data within referral strings.

According to an article written by Search Engine Land’s Greg Finn, the keyword data is passed from Facebook with a query string [q={keyword}] appended to the end of the referring URL.  The data must be parsed as referring traffic, not as a search engine since analytics providers like Google don’t view Facebook as a search engine.

You can read the full article here:

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