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Facebook’s Graph Search Results Page: An Eye-Tracking Study

Posted in SEO News & Updates

Last January 2013, Graph Search, a semantic search feature that allows users to execute a search queries directly in Facebook, was introduced. Still in beta, the feature produced search results that incorporate the recommendations and likes of people in a given network.

Being in the top two or three listings of a Facebook Graph Search results page, similar to search engine result pages (SERP’s), is key to ensuring a listing is seen quickly and for a relatively long duration.

According to MarketingProfs, 21 people were asked to view the results of the query "restaurants nearby" on a given Facebook page. Among the participants, 95% focused on the top two results of a Facebook search results page—and the proportion of viewers who viewed a given result decreased fairly uniformly as viewers scanned down the page.

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