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Global Consumers More Likely to Buy Products From Familiar Brands

Posted in SEO News & Updates

Marketing is very essential for the success of every business. It's the process of communicating the value of your product or service to customers.

In fact, brands spend millions of dollars introducing new products and services into the marketplace. However, how open to persuasive promotional campaigns are consumers? 

An interesting article published by Nielsen reveals that 60% of consumers with internet across the globe choose to purchase goods from familiar brands rather than new items from up-and-coming companies

Therefore, marketers with established brands need content to cultivate continued loyalty, while emerging businesses need to build trust and awareness through lead generation efforts.

Read the full article here: http://www.nielsen.com/us/en/press-room/2013/global-consumers-more-likely-to-buy-new-products-from-familiar-b0.html

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