From the Blog

Google Says No to Phone Numbers in PPC Ads, Forcing the Use of Call Extensions

Posted in SEO News & Updates

According to Google’s quiet and brief announcement, AdWords ads with phone numbers in the text will be disapproved starting this April. Advertisers who want to display phone numbers will have to use the call extensions feature instead.

An article published at Search Engine Land reveals that Google is making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices. What this change really does is allow Google to charge for mobile ad engagements as part of its transition to enhanced campaigns.

Read the full article here: http://searchengineland.com/google-says-no-to-phone-numbers-in-ppc-ads-forcing-the-use-of-call-extensions-152592

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