From the Blog

Google search results: only 7 instead of 10 in the future?

Posted in SEO

In August this year some search results started to appear with only 7 listings for the first time. Since then many people are scared that this might be the future for all search queries.

While for the moment it seems like Google is doing some testing only in certain markets (i.e. retail and technology), nobody knows what's happening with other areas.

If they decide to shrink down the number of search results to 7, a lot of people (30% to be exact) might lose their first page rankings instantly!

Jim Yu wrote up his latest findings on SearchEngineLand here: http://searchengineland.com/google-lucky-number-7-differences-in-new-google-serp-across-retail-finance-and-technology-135871

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