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Google Streamlines AdWords Rules on Using Trademark Keywords

Posted in SEO News & Updates

Google has announced an update to its AdWords trademark policy. The update modernise the rules on using third-party trademark keywords in campaigns. Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords because of the update.

According to an article published by Ginny Marvin of Search Engine Land, advertisers running AdWords campaigns in the affected regions — China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea and Brazil — can now follow the policy that is already in place in all other regions worldwide.

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