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Google Tag Manager: New Google Product

Posted in SEO News & Updates

Last October, Google announced a new product to the world – the Google Tag Manager. It is an tremendously important addition to any  online marketing campaign.

The new product allows to add or remove tags used for marketing and measurement without the need to webmasters to change the website code.

An article published at marketingland.com reveals that according to Phillip Klien, tag management system is a solution that controls the deployment of externally hosted JavaScript “page tags”. It helps optimising website performances and lets webmasters focus on more important tasks.

Read the full article here: http://marketingland.com/google-tag-manager-22983

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