From the Blog

How Enhanced Campaigns May Affect Your Analytics

Posted in SEO News & Updates

Google announced a significant change to their AdWords digital advertising platform, calling it “Enhanced Campaigns.” This change offers advertisers new bid management features based on a customer’s location, device, and time of day.

Enhanced campaigns are going to impact your ability to structure, segment, and optimise campaigns. Whether it’s in a positive or negative way is up for debate.

According to a blog post at searchengineland.com, the impact of enhanced campaigns on your analytics depends on which platform you use and the nature of the integration. This brings up a very clear distinction: you’re either using Google Analytics (GA) with a linked AdWords account or you’re not.

You can read the full blog post here: http://searchengineland.com/how-enhanced-campaigns-may-affect-your-analytics-151379

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