From the Blog

How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Posted in SEO News & Updates

Knowing what types of emails you should be sending and when is very important. However, before that, you should first do a quick primer on what lead nurturing is.

In order to qualify them and move them down the sales funnel, "lead nurturing" is a series of emails that you send to your leads . Every now and then, you might hear lead nurturing referred to as a marketing automation campaign.

Lead nurturing is a crucial part of your marketing and sales success. In fact, according to a blog post at Hubspot, studies show that 50% of leads are qualified but aren’t immediately ready to buy something from you.

Read the full blog post here: http://blog.hubspot.com/blog/tabid/6307/bid/31406/How-to-Map-Lead-Nurturing-Content-to-Each-Stage-in-the-Sales-Cycle.aspx

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