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Infographic: Curata B2B Marketing Trends Survey 2012

Posted in SEO News & Updates

In the United States, content marketing has reached widespread adoption. However, the standardised practice doesn’t come without some challenges content marketers need to face.

An Infographic published by Curata highlights the industry-relevant trends in the business-to-business marketing landscape, outlining goals, adoption rates and obstacles. The data shows that 87% of B2B brands used content marketing in 2012 – up 5% from 2011. 

In addition, brands optimised their web content for greater reach last year. 68 % of B2Bs created SEO content in 2012, an increase of 3% year-over-year.

You can find the Infographic here:

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