From the Blog

Integrating Earned, Owned, Paid and Shared Media Becomes More and More Important

Posted in Online Marketing

Integrating social media and other content publications in order to optimise the sales funnel has become more important than ever before.

Lee Odden will be talking on that topic at the MarketingProfs B2B Forum in Bosten and just published a couple of interesting stats.

Here are some of the facts…

– By 2020 the number of internet connect devices will increase to 50 billion

– 60% of Web users use search engines daily

– $23 billion spend on search marketing in 2012

– content marketing is used by 90% of B2B marketers, including:

— publishing articles

— blogs

— social media

— and more

Read the full article on TopRankBlog:

http://www.toprankblog.com/2012/10/b2b-forum-optimize-sales-funnel/

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