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Is SEO a Traffic Channel or a Marketing Channel?

Posted in SEO

While most people would agree that search engines and SEO in general are marketing channels Thomas Schmitz has published an interesting article at SEO-Theory stating that organic search is NOT a marketing channel but “only” a traffic channel.

While I agree to most of his points… I would say ist both!

Read more about his standpoint at:

http://www.seo-theory.com/2012/10/08/organic-search-is-a-traffic-channel-not-a-marketing-channel/

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