From the Blog

Is Your PPC Campaign Passive or Active?

Posted in SEO News & Updates

Most people simply lay fingers to keyboard and begin to rattle off whatever they want to tell their customers when they set out to write PPC ads. The ad copy is uploaded and run without too much thought if it fits into the allotted space.

According to Marketing Words’ Copywriting Blog, if you can’t get people to click your ads, nothing else you do will matter. Your campaign will come to a grinding halt.

You can read the full article here: http://www.marketingwords.com/blog/is-your-ppc-campaign-passive-or-active/

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