From the Blog

Keys to Making the Most Out of Search Data

Posted in SEO News & Updates

Search data goes way beyond search engine marketing and knowing which search led to a specific action. 

These days, the search world is anything but linear. When you think about it search has become more organic. Thus, marketers can benefit by understanding that the use of search data in SEM is different from the use of search in display.

An article published at Search Engine Land talks about the value of search data beyond search engines. The article discusses the relationship of search engines and other search entities as well as their value to SEM.

Read the full article here:

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