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Like AdWords Enhanced Campaigns? Here’s How to “Enhance” Your Bing Ads Program

Posted in SEO News & Updates

Many are very familiar with Google AdWords Certified Partner and Bing Ads Accredited Professional as well as the benefits and differences of each. Google AdWords has recently rolled out Enhanced Campaigns and will be transferring all AdWords advertisers into their new program by mid-June.

An interesting article posted by Nancy McCord at Bing Ads can show you how to “Bing Up” and enhance your Bing Ads campaigns to mimic some of the functionality available in Google AdWords Enhanced Campaigns.

According to the article, one important difference between AdWords and Bing Ads, if you had previously segregated your mobile campaigns out from your desktop and tablet campaigns you can still continue to do so with Bing Ads. Google AdWords did away with this option in Enhanced Campaigns.

You can find the full article here: http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/03/21/like-adwords-enhanced-campaigns_3f00_-here_1920_s-how-to-_1c20_enhance_1d20_-your-bing-ads-program.aspx?utm_source=sel&utm_medium=scap&utm_campaign=web

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