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Millennials Heavily Influence Electronics Purchases, CEA Study Finds

Posted in SEO News & Updates

Brands do their best to deliver promotional media to their consumers via social media, blog content, pop-ups and email, and they react by disconnecting with brands altogether or forming negative opinions of their products or services. However, younger consumers are aware of what brands are doing.

While it may be difficult to create resonating media for Millennials, brands that are successful in this venture thrive online. 

According to a new study from the Consumer Electronics Association (CEA), young millennials (around 13 years of age) may not have a disposable income, but they influence a lot over the products their parents and older siblings choose to buy.

You can find an article about the whole study here: http://www.ce.org/News/News-Releases/Press-Releases/2013-Press-Releases/Millennials-Heavily-Influence-Electronics-Purchase.aspx

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