From the Blog

New Microsoft Advertising Study: Consumer Experience is the New ‘Crown Prince’

Posted in SEO News & Updates

The web is already part of life for consumers in the US because of mobile devices, and marketers often think they need to reinvent the wheel to create content that impacts mobile users searching in stores

Content that considers mobile users is definitely important, and Americans own multiple devices that connect to the internet. However, it’s important to consider mobile user behaviour before throwing out a content marketing campaign.

A blog post published at Microsoft Advertising Blog evaluated connected consumers and identified four kinds of unique behaviours: Content grazing, investigative spider-webbing, quantum journey and social spider-webbing.

You can read the full blog post here: http://community.advertising.microsoft.com/msa/en/global/b/blog/archive/2013/03/14/new-microsoft-advertising-study-consumer-experience-new-crown-prince.aspx

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