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New Research from Knotice Shows Emails across Industries Inch Closer to Mobile Tipping Point

Posted in SEO News & Updates

As brands focus on maintaining company blogs and producing engaging visual media to attract consumer’s interests, content marketing is making positive growth. However, many experts consider email marketing as a more effective tactic to reach new and existing customers.

In fact, new data from Knotice and ExactTarget suggest that brands should include high-quality email strategies in their ongoing digital marketing efforts. They found that 41% of commercial emails were opened via mobile devices in the second half of 2012 – up from 27% the year before and 13% at the end of 2010.

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