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Pitney Bowes Software Survey Reports 80% of Executives Still Looking for the Business Value of Big Data

Posted in SEO News & Updates

Data analysis has become an important part of content marketing. Editorial calendars, media distribution channels and businesses with complex strategies must understand which messages and avenues deliver the greatest ROI.

A study from Pitney Bowes evaluated the types of data that present new opportunities for marketers. According to the study, social media content analytics provide marketers the greatest insights. Twenty-five % of respondents expect their businesses to put social media data to work in the coming years, and 19% will leverage social insights within the next 12 months.

Read the full article here: http://news.pb.com/press-releases/pitney-bowes-software-survey-reports-80-executives-still-looking-for-business-value-big-data.htm

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