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SEO Competitive Analysis: Tips & Tools

Posted in SEO

SEO competitive AnalysisBefore starting any SEO campaign it's important to not only do a proper keyword research to ensure you are targeting the right keywords that people actually use to search for your products or services.

 

But also make sure you do an SEO competitive analysis. This will give you a good overview if the keywords you are targeting have an acceptable level of competition or are maybe too competitive and starting with another keyword phrase might be a better option for you.

 

Important SEO factors to consider for a competitive analysis

 

There are several things to consider when determining the competitiveness of a keyword. One of the oldest indicators used by SEO's around the world is the number of competing sites that have the exact keyword on their websites.

 

To do that just type your keyword into Google and put quotation marks around it and Google will show you all websites that have this exact keyword on their website. It's obvious that a low number of search results means that there are less sites competing for that keyword.

 

However this measure only tells you how many sites might be targeting the same keywords, but what it does not tell you is how well they have optimised their website.

 

All that really counts is the competition on the first page of Google. That's where the money is made and that's where you will find the top competitors.

 

What it really takes to win the SEO-Game

 

You don't need to be the best SEO on the planet in order to achieve some good results. All you need to do is being a little better than the website that currently ranks number one for your chosen key-phrase.

 

To go a step further with your competitive analysis the next thing to check out would be your competitors back link profile. Back links still are the number one SEO factor and therefore deserve special attention.

 

You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. This will also show you the anchor text of your competitors back links which is another great indicator on what type of keywords they are focusing on.

 

Another thing that has not change over time is: Size matters! Big sites with lots of indexed pages will almost always beat the small guys.

 

To find out how many pages your competitor has indexed by Google just do a site-search on Google. Type site:domain.com into the search field and Google will show you the exact number of paged they currently have in their index for the particular domain.

 

An SEO Tool that will make your live a lot easier

 

To make things even easier here at the Perth SEO Company we use a program called Market Samurai that can do all of the above and even more with the click of a button.

 

Market Samurai will also show you the value of a particular keyword based on Google Adwords costs per click, the number of sites that use the keyword in the title tag, in the anchor text as well as a number of other relevant SEO facts such as the PageRank or the total number of referring domains.

 

If that all sounds like Voodoo to you, just give us a call and together we can find the best keyword for you to target, run a competitive analysis to see if it's worth spending time and money on your chosen keywords to ensure you get the highest return on your investment.

 

Getting the keyword research and the competitive analysis right is the best guarantee to achieve results for your business in the shortest possible time. And this is what the Perth SEO Company is all about. Helping small to medium business to utilise the full potential of marketing their businesses online with the highest possible ROI (Return on Investment).

 

We want to make sure that you make more money using our services than you pay for it!

 

Any questions? Get in touch with us today and together we can work out what strategy fits best for you!

 

Have a great day… and we hope to see you at the top!

 

Photo: flickr.com

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