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Setting up your Content Strategy – Who Should be Involved?

Posted in SEO

Content Marketing is nothing new but it becomes more and more important especially after Google’s latest algorithm changes.

No matter if you are running a small or big business, content marketing should play a vital role in your overall online marketing strategy. So the question becomes who is the person in your organisation that should be responsible for publishing content online. This role is important for your online presence but could be assigned to a number of people and in fact everyone should/can be involved.

Rebecca Lieb has just published a great article that will help you to get started with content marketing and define the people responsible for it:

http://marketingland.com/staffing-for-content-22722

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