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Study: 72% of Consumers Trust Online Reviews as Much as Personal Recommendations

Posted in SEO News & Updates

One media type that has garnered a lot of attention is user-generated content (USG). In fact, 83% of consumers say that USG reviews impact their purchase decisions at least sometimes. This compels ecommerce brands to leave a few words about their experience online.

According to an article posted at, the findings of 2012 Local Consumer Review show a positive shift in consumer trust and appreciation for online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations.

You can find the full article here:

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