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The Future according To Google’s Eric Schmidt: 7 Points

Posted in SEO News & Updates

Last February, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results.

Since then, many have seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was Schmidt describing a Google-specific system. But that could come, and Google’s existing authorship program may be a part of it.

An article published at The Wall Street Journal uncovers that Google executive chairman Eric Schmidt‘s new book, “The New Digital Age”, to be released this April. The article’s author also looked at how the book, co-written with Google Ideas chief Jared Cohen, had some tough words to say about China and its history of internet censorship and cyber espionage.

Read the full article here: http://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/

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