From the Blog

The Importance of Search Result Location

Posted in SEO News & Updates

Online marketers and webmasters know that the higher a site is ranked in search results, the more traffic that site is likely to receive. However, Microsoft had research conducted to yet again prove this point, in an attempt to influence the ongoing EU antitrust review against Google.

Susan Athey, a Microsoft consultant, writes about how she worked with those from Microsoft’s Bing search engine to conduct a “special experiment” where “the best search result” that the “algorithms would otherwise place first” were moved to lower positions on the page.

You can read her blog post here:

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