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When Doing Good to Drive Sales, Authenticity Matters

Posted in SEO News & Updates

Marketers seek to get the trust of customers through groundbreaking brand awareness campaigns. To accomplish this goal, they attempt and find the factors that force leads to convert.

Nowadays, more companies use cause marketing to promote brands. An article published at eMarketer reports how cause marketing influences Americans more frequently than before.

You can find the full article here: http://www.emarketer.com/Article/Doing-Good-Drive-Sales-Authenticity-Matters/1009588

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