From the Blog

Why Google Probably Won’t Offer A Car Insurance Comparison Services In The Near Futur

Posted in Google

Although Google bought in 2011 and it might look like they are going to invest a seriouse amount of money in the insurance sector, it's unlikely that they will offer a "in house" comarison service any time soon.

The main reason being the $4 billion of revenue coming from advertisers in the finance and insurance market. Why would you cut down your own "cash cow"?

Those advertisers pay millions every year on search engine marketing and Google Adwords in particular. There are other reasons for this not to happen soonish, to find out more read the article by SEO Book on Google and the car insurance market:

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