From the Blog

Why You Should Give Some of Your PPC Spend to a Conversion Optimiser

Posted in SEO News & Updates

Pay-per-click data provides details such as the amount spent, the number of people who saw your ad, the amount of revenue you generated and how much those clicks cost.

An article written by Brian Massey which is published at Search Engine Land talks about some other advantages of PPC aside from its functions that we already know.

You can read the full article here:

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