From the Blog

Yahoo! Teams with Google on Contextual Advertising

Posted in SEO News & Updates

While content for SEO drives organic traffic, paid search marketing campaigns can attract even more prospects to web stores. Thus, brands must focus on creating well-rounded campaigns for the web that include several content types.

According to Yahoo!’s own blog, they already announced a new agreement with Google where Google will provide Yahoo! with contextual ads to help improve ad delivery. Bing remains Yahoo!’s exclusive partner with search-triggered ads, but it appears Yahoo! is open to partnerships with Google elsewhere.

You can read the full article here:

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