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Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons

Posted in SEO News & Updates

Many are questioning the affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and Internet Explorer. This is caused by Yahoo’s partnership with a toolbar provider.

In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it’s unclear if the websites that a user visits are aware that Yahoo is showing affiliate coupons when the page loads.

According to Marketing Land’s Matt McGee, the coupons are visible to all U.S. users of the Yahoo toolbar that have installed or upgraded to the current toolbar version. The Coupons app is currently turned on by default when the toolbar is installed or upgraded, but it can be turned off in the toolbar settings.

Read the full article here: http://marketingland.com/yahoos-firefox-toolbar-serving-up-questionable-affiliate-links-as-coupons-37119

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